Communications and Public Relations
I help food and agriculture organizations build a presence that matches the strength of their work. That includes earned media and PR strategy, LinkedIn and content planning, and paid campaign work with an eye toward reaching the right audience, not just a bigger one. I also write newsletters and brand communications that keep sustainability and your mission front and center.
Greyston Bakery
Services: LinkedIn Strategy, Media Relations, Email Marketing, Executive CommunicationsThe Challenge
Greyston Bakery needed an expert with marketing experience to both its commercial brand and its social enterprise mission through digital communications and media visibility.
The Work
I brought in a fresh approach to their LinkedIn thought leadership, supported media relations, trade show communications, executive messaging, email marketing, and digital infrastructure improvements. The work created an ecosystem of information and content to support their visibility and growth in the industry.
The Impact
Organic engagement increased substantially while communications systems became more consistent across earned, owned, and executive channels. With metrics like adding 5,500+ followers, average impression rate just a few shy of 200,000 and overall improved average engagements, I helped my client’s goal of greater client and community visibility for their business, particularly online.
Niman Ranch
Services: PR Strategy, Media Relations, Messaging, Content DevelopmentThe Challenge
Niman Ranch wanted to build a meaningful World Soil Day campaign that moved beyond product marketing. They were looking for a storyteller to position the brand as a credible voice on regenerative agriculture, and highlighting the stewardship of its network of farmers and ranchers.
The Work
Distilled into three communications pillars, I constructed a PR strategy that covered areas of regenerative agriculture and soil health, farmer storytelling, consumer education and brand positioning. The project included media mapping, messaging frameworks, earned media strategy, and long-form written content for both trade and consumer audiences.
The Impact
Niman Ranch’s owned channels helped reinforce the company’s leadership in regenerative agriculture communications. Working closely with their vision and impact in mind, I supported their growth through trade media, consumer publications, and LinkedIn.